Systems at scale
An evolving leadership story — from building a design system, to operationalizing it, to leading it at the vertical level.
Bricks Design System
Building a scalable, multi-brand design system from the ground up — and the operational model to sustain it.
Novella AI
Founding UI design for Prolog, Novella AI’s video editing software — onboarding, dashboard, main workspace, and collaboration features.
UltraSignup
A self-initiated redesign of the trail-running race platform UltraSignup, exploring an easier way to search races, view details, and track results — later adopted by the UltraSignup team for a funding round.
ADT Security
A redesign of a complex home security purchase flow — turning a lengthy, cumbersome cart experience into a streamlined, user-friendly process.